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Media Monk’s canonical URL feature plays a critical role in managing and consolidating SEO value for websites hosting duplicate or similar content. It helps search engines identify the original or preferred version of a content piece, thus avoiding potential penalties for duplicate content and ensuring the primary source retains its search ranking power. This is especially beneficial for content syndication or when similar content is published across multiple platforms, as it directs search engines to attribute the deserved SEO credit to the original source.