Senders & Relays: Custom SMTP Setup
for Optimized Email Delivery

For businesses that rely heavily on email marketing, managing email delivery is crucial. Many email platforms offer limited control over the relays used, which can lead to deliverability issues and high transmission costs. With ALT’s Senders & Relays, you’re in charge. By setting up private SMTP relays or using trusted third-party options like Google Workspace, you can ensure your emails reach inboxes, not spam folders, while keeping costs manageable.

Furthermore, setting up multiple sender personas with professional signature blocks ensures that each email aligns with your brand's tone and professionalism, making your communications consistent and trustworthy.

You have the flexibility to bring your own relays or let ALT configure one for you. ALT’s team can set up a custom relay that meets your needs, allowing for seamless email sending.

This is especially beneficial for businesses that require advanced configurations or wish to maintain tight control over their email infrastructure.

ALT also supports third-party relays, such as the Google Workspace SMTP relay. This option allows you to utilize your existing domain setup, ensuring that emails are sent from your branded domain while taking advantage of Google’s robust infrastructure for better deliverability.

This can significantly lower your email transmission costs while ensuring higher inbox placement rates, especially for businesses already using Google Workspace.

ALT understands that businesses often send emails from different departments or for various purposes. That’s why the platform enables you to set up multiple sender personas, each with its own unique signature block. This ensures that every email sent from ALT maintains a professional appearance and stays aligned with your brand’s tone, whether you’re sending a newsletter from your marketing team or a transactional email from your support team.

Google Workspace Integration for Small Businesses: A small business using Google Workspace for its daily operations can integrate the Google Workspace SMTP relay to take advantage of the existing domain infrastructure. This ensures emails sent through ALT are reliably delivered from your domain, with the added benefit of keeping email transmission costs low.

Multiple Personas for Different Departments: A company with multiple departments can create distinct sender personas within ALT. For example, emails from the marketing team can include promotional offers, while emails from the customer service team can carry a different signature block focused on customer support, maintaining a professional and brand-aligned approach across communications.

Full Control Over Delivery: Whether you bring your own relay or use ALT’s setup, you have full control over how emails are sent and managed, improving deliverability.

Lower Costs, Higher Deliverability: By using third-party relays like Google Workspace SMTP, you keep email transmission costs low while benefiting from improved inbox placement.

Professional Brand Alignment: Multiple sender personas ensure every email reflects the professionalism and consistency of your brand, with unique signatures for each sender.

Seamless Integration: ALT’s flexibility to use your existing infrastructure or set up new relays ensures that your email marketing fits seamlessly into your existing tech stack.