Trigger-Based Campaigns:
Automatically Adapt to User Engagement

In traditional email marketing, adjusting campaigns based on engagement requires constant monitoring and manual updates. This process is time-consuming and can lead to delays in following up with contacts who have taken specific actions. ALT eliminates these challenges by automating the entire process, ensuring your campaigns stay relevant and targeted at every touchpoint.

By using engagement filters to trigger dynamic shifts between sequences, ALT ensures that your marketing strategy remains intelligent, fluid, and aligned with user behavior. Campaign continuance checks prevent redundant emails from being sent, protecting your brand from overcommunication and maintaining recipient interest.

With ALT’s Trigger-Based Campaigns, you only need to set up the engagement filters once. For example, if a contact opens but doesn’t reply to an email, ALT automatically shifts them to a new sequence designed to follow up with additional information or incentives. These shifts happen continuously as your campaign is delivered, ensuring that contacts are always in the most relevant sequence based on their actions.

Whether a campaign is a one-off or an ongoing sequence, ALT dynamically manages the flow without manual intervention.

ALT uses a variety of engagement filters to track how recipients interact with your emails. These filters include actions like opening an email, clicking a link, or replying to a message. Based on the filter settings, contacts who meet the defined criteria are automatically moved to another sequence.

For example, if a recipient clicks a link to download a resource, they can be moved from a prospecting sequence to a follow-up sequence that nurtures them toward a purchase.

In addition to engagement triggers, ALT ensures that once a desired action is taken, the flow for that contact is stopped or adjusted. This prevents sending redundant emails to a contact who has already converted or taken the desired action, such as making a purchase or signing up for a service.

These continuance checks ensure that your campaign remains relevant and avoids overcommunication, keeping your recipients engaged without overwhelming them with repetitive messages.

ALT’s intelligent automation completely removes the need for manual monitoring or periodic updates. Traditionally, a marketing team would have to review engagement data, move contacts from one campaign to another, and ensure that follow-ups were relevant. ALT’s Trigger-Based Campaigns take over this task, allowing the system to automatically manage campaign flows while you focus on strategy.

With AI-powered intelligence, your emails are always sent at the right time, to the right people, based on their actual interactions.