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In-call Data Enrichment: Amplify Conversations with Real-Time Data Integration

Phona collects and enhances data during calls, creating deeper, more personalized interactions while seamlessly integrating with third-party systems.
  • In-Call Intelligence
  • Webhooks & APIs
  • Data Retrievals
  • Built To Scale

Real-Time Data Enrichment for Richer Conversations.

The In-call Data Enrichment feature of MediaMonk.ai’s Phona extension enables businesses to collect valuable data during live calls and integrate that information into their broader marketing and CRM ecosystems.
In-Call Data Enrichment

How Phona Enriches Data During the Call

While setting up a campaign, you can define data collection questions (such as “What’s your email address?” or “When’s the best time to call you next?”), and map those responses to custom fields in ALT. As Phona collects answers to these questions, it simultaneously enriches the caller profile within ALT, enabling more personalized follow-up actions.

In addition to this, the collected data can be sent as a webhook event to any chosen endpoint in a compliant JSON format, which can be used to further enhance your databases or external systems. This feature also supports retrieval-based data—an especially valuable tool for inbound calling. If a caller reaches out regarding a past interaction, such as an order or previously scheduled appointment, Phona can retrieve relevant information from external systems to ensure a seamless, meaningful conversation.

Webhooks can also be sent to platforms like Zapier for easy, no-code integration with back-office systems, automating workflows and allowing you to leverage the enriched data to its full potential.

Power In Simplicity

In-call data collection and enrichment are powerful tools for turning routine customer interactions into deeper, more personalized experiences. Whether you’re handling an outbound campaign or managing inbound calls, the ability to collect real-time data and immediately integrate it with external systems unlocks a new level of operational efficiency and personalization.

Custom Fields in ALT for Personalized Campaigns

During a campaign setup, Phona allows you to specify data collection questions that align with your campaign objectives. These questions can range from basic information like contact details to more advanced questions about customer preferences. As Phona collects this data, it’s automatically mapped to the appropriate custom fields in ALT. This means that when a customer provides their email address or preferred follow-up time, that information is instantly available to personalize future interactions or trigger a relevant email campaign through ALT.

Discover ALT

Webhook Integration for External Systems

Phona’s in-call data enrichment feature supports real-time webhook integration. After data is collected, it’s packaged into a compliant JSON format and sent to a designated webhook endpoint. This allows the collected data to be processed by your external systems, whether it’s a CRM, a lead management platform, or any other back-office tool. This real-time data integration ensures that customer information is always up to date, reducing manual data entry and improving operational efficiency.

Data Enrichment

Retrieval-based Data for Inbound Calls

One of the standout elements of Phona’s data enrichment is its ability to handle retrieval-based data during inbound calls. If a customer calls regarding a previous interaction, such as an order inquiry or appointment confirmation, Phona can instantly connect with external systems to retrieve that information. This allows Phona to provide context-rich responses, ensuring that the caller feels heard and their issue is resolved quickly and efficiently.

No-code Integration with Zapier

Zapier

For businesses that rely on no-code solutions, Phona’s webhook functionality can easily integrate with Zapier, making it simple to automate tasks and push data to a wide variety of systems. This enables seamless data flow between Phona and your back-office systems, ensuring that the valuable information collected during calls is used to its full potential, without requiring technical expertise to set up.

Data Encirhcment

Enhance every conversation with real-time data collection and integration, driving deeper outcomes at scale.

Deeper Personalization: By collecting data in real-time and mapping it to ALT, Phona enables more personalized follow-up campaigns, ensuring that interactions are tailored to the individual’s preferences and needs.

Streamlined Data Integration: Phona’s ability to send webhook events in real-time allows businesses to keep their external systems updated automatically, eliminating the need for manual data entry.

Meaningful Customer Interactions: With Phona’s retrieval-based data capabilities, inbound callers enjoy more contextual and informed conversations, improving customer satisfaction and issue resolution rates.

Scalable Automation: The combination of webhooks and no-code tools like Zapier enables businesses to automate routine tasks and scale their operations without additional complexity.

An Ecosystem Built To Scale

Meet the powerful platform extensions that complete our ecosystem and deliver unmatched efficiency at scale and at an unbeatable price.
ALT

ALT

ALT is an AI-powered email marketing automation extension of the Media Monk platform. It writes emails, intercepts replies, sends entire sequences over a period of time and more.

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Webinars

Webinars is a powerful extension of the Media Monk platform offering on-demand, evergreen and just-in-time webinars with incredible sales conversion capabilities for 24/7 sales automation.

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Phona

Phone is an AI voice assistant that can make phone calls on your behalf, collect additional data about your clients, book appointments for your sales teams with your brand's core values as its foundation.

Inbound Marketing

Transform your business into a customer magnet with our integrated ecosystem, designed to attract, engage, and convert leads at every stage.

Oubound Marketing

Engage your audience with smart email outreach, personalized phone calls, and powerful funnel marketing—all driven by AI to elevate your brand’s visibility & success.

Client Education

Leverage our AI-powered ecosystem to transform client education, driving deeper engagement, stronger loyalty, and greater conversions.

Client Communication

Leverage the power of programmable voice to transform your client communication with unmatched precision and scalability using the power of AI.

The Future of Business is AI

Step into the future with an all-in-one AI-powered ecosystem designed to optimize every aspect of your business. MediaMonk.ai is your indispensable partner for achieving sustained growth and success in the digital age.

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