While setting up a campaign, you can define data collection questions (such as “What’s your email address?” or “When’s the best time to call you next?”), and map those responses to custom fields in ALT. As Phona collects answers to these questions, it simultaneously enriches the caller profile within ALT, enabling more personalized follow-up actions.
In addition to this, the collected data can be sent as a webhook event to any chosen endpoint in a compliant JSON format, which can be used to further enhance your databases or external systems. This feature also supports retrieval-based data—an especially valuable tool for inbound calling. If a caller reaches out regarding a past interaction, such as an order or previously scheduled appointment, Phona can retrieve relevant information from external systems to ensure a seamless, meaningful conversation.
Webhooks can also be sent to platforms like Zapier for easy, no-code integration with back-office systems, automating workflows and allowing you to leverage the enriched data to its full potential.
During a campaign setup, Phona allows you to specify data collection questions that align with your campaign objectives. These questions can range from basic information like contact details to more advanced questions about customer preferences. As Phona collects this data, it’s automatically mapped to the appropriate custom fields in ALT. This means that when a customer provides their email address or preferred follow-up time, that information is instantly available to personalize future interactions or trigger a relevant email campaign through ALT.
For businesses that rely on no-code solutions, Phona’s webhook functionality can easily integrate with Zapier, making it simple to automate tasks and push data to a wide variety of systems. This enables seamless data flow between Phona and your back-office systems, ensuring that the valuable information collected during calls is used to its full potential, without requiring technical expertise to set up.
Deeper Personalization: By collecting data in real-time and mapping it to ALT, Phona enables more personalized follow-up campaigns, ensuring that interactions are tailored to the individual’s preferences and needs.
Streamlined Data Integration: Phona’s ability to send webhook events in real-time allows businesses to keep their external systems updated automatically, eliminating the need for manual data entry.
Meaningful Customer Interactions: With Phona’s retrieval-based data capabilities, inbound callers enjoy more contextual and informed conversations, improving customer satisfaction and issue resolution rates.
Scalable Automation: The combination of webhooks and no-code tools like Zapier enables businesses to automate routine tasks and scale their operations without additional complexity.
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