Real Estate Content Marketing in The Age of AI

AI Is Transforming Real Estate Content Marketing

The impact of AI on the real estate industry is massive. With each new day, high-performance real estate professionals are leaping ahead by using AI in ways most real estate agents are yet to even comprehend.

%

96% of home buyers search for their dream home online

of which 47% begin the house hunt with an online search, the rest begin with social media.

When You're Selling Dreams, Expect Dreamers To Click on Your Ads The Most.

Naturally, the conversion rates for the Real Estate industry are quite low at between 0.80% and 2.47%. Each time someone clicks on your ads, be it on social media or search, you’re charged up to $2.37 – regardless of what happens to the dreamers who ended up on your site for their daily dose of manifesting their dream home. These cost-per-click prices are in USD for highly optimised campaigns. You can easily double the cost if you’re shooting ad copy from the hips or taking a shot-gun approach to online advertising. 
Source: Wordstream Benchmark Report

$2.37

Average cost-per-click for search advertising

$116.61

Average cost-per-lead

How much are you burning, building up your client list? Successful real estate agents are successful because they’ve spent time building a leadss base. What will it cost you to do the same?

Audience-Specific Listing Descriptions Using Computer vision & AI

Using latest advancements in computer vision technology, Media Monk can analyze images from a property and accurately write compelling, audience-specific descriptions for your listings, enhancing its appeal and search engine visibility.

Real Estate agents don’t need to struggle with writing property descriptions anymore. With the power of AI, that task is now accomplished by Media Monk in less than a minute. Not only that, our AI Property Enhancement Tool also generates key highlights of the property based on the analysis of the image you upload and automatically decides to amplify certain features that the defined target audience is likely to find more appealing.

Real Estate Video Marketing

Turn monotonous property listings into engaging property showcase videos with Media Monk. Simply copy the URL of your listing and watch as Media Monk turns it into a video with ‘Key Highlights’ and ‘Points of Interest’ data injected right into the video.

Realtors that use such videos see 403% increase* in lead generation, compared to agents relying solely on their property listings on real estate portals.

*source: National Association of Realtors

Beyond Real Estate Listings

While showcasing properties is fundamental for real estate agents, it’s just the tip of the iceberg when it comes to robust social media marketing. Establishing a formidable brand presence requires a strategic blend of informative and engaging content that resonates with potential clients. This extends beyond mere listings.

Take, for instance, a captivating listicle detailing “The Top 7 Reasons Why Millennials Should Prioritise Property Investment“, or a comprehensive guide advising first-time buyers on navigating the property hunting maze.

Such content not only showcases an agent’s expertise but also positions them as a trusted industry authority.

Media Monk empowers real estate agents to tap into this rich vein of diverse content possibilities using our AI-Powered Content Creation Tools.

From thought-provoking social media postcards designed to spur engagement to well-researched articles that enlighten and inform, Media Monk equips agents with the tools to continuously engage and stay top-of-mind with their audience.

In the fiercely competitive world of real estate, it’s not just about selling properties—it’s about selling an experience, knowledge, and most importantly, trust.

All this… with no thinking required.

SEAMLESS Content Creation Meets STRATEGIC Engagement.

With just a single click, real estate professionals can now generate a wealth of content tailored to resonate with their audience. Gone are the days of brainstorming sessions and lengthy content production; Media Monk’s AI has streamlined the process, enabling agents to produce compelling narratives without breaking a sweat.
But the benefits don’t end there. By drastically reducing the time spent on content creation, agents are afforded the luxury of dedicating more time to what truly matters—directly engaging with potential clients and nurturing relationships.

This seamless blend of AI-powered content and enhanced audience engagement positions real estate agents to establish an unparalleled position of credibility and trust in the market.

With Media Monk, the pathway to becoming an industry authority is clearer and more achievable than ever before.

FREE WEBINAR

Join us for an exclusive webinar where we delve into the revolutionary impact of AI on real estate. Learn how Media Monk’s cutting-edge AI tools can enhance your listings, create stunning visuals, and streamline your marketing efforts. Whether you’re struggling with differentiation in a saturated market or looking to amplify your sales potential, this webinar will equip you with the knowledge and tools to thrive.

More Time Closing Deals

Less Time Posting Content

In the bustling world of real estate, every moment counts. With Media Monk’s tailored social media scheduling for the industry, agents no longer need to juggle between online engagement and face-to-face dealings. By automating consistent brand presence across social channels, Media Monk ensures that while agents are out closing more deals, their digital footprint remains robust and engaging.

It’s the ultimate blend of technology and time-saving, keeping real estate professionals ahead in both the virtual and real worlds.

Yeah but who's going to produce all this

CONTENT?

 You, your marketing team (if you have one) or our cutting-edge AI that is trained for your brand to write in it’s unique voice. However, like most real estate industry professionals, you neither have the time, nor the desire to sit in front of a computer, perform keyword research, search for content ideas and produce articles and listicles that will bolster your online presence.

You know content marketing works – the ROI stats are through the roof for realtors that use content marketing, especially videos, in their listings and what it means (overall) for your business.

Content marketing for real estate is a BIG ELEPHANT.

The question is, ‘how do you eat an elephant?’

One bite at a time!

Your other choice is getting more & more

EXPENSIVE!

If you’re not going to use content marketing, which offers long-term and sustainable results, you’re likely to fall-back onto what everyone else does – pay money to social media sites and search engines to run ads that cost you on average $2.37 per click and hope that the commission you’ll make from a sale will make up for the money you’ll spend advertising for leads.

It works – if you’re happy to keep giving away your profits to Big Tech!

According to the National Association of Realtors, realtors that deploy a content marketing strategy see (on average) 49% greater ROI than those that don’t. If your primary challenge is about ‘Who is going to do it all’ – then fret not! We have a solution.

Begin With The Right Step First.

Hiring a team of designers, writers, and social media experts can quickly deplete resources. However, cutting corners on content can be detrimental to brand reputation. Let Media Monk get you started on the right path to content marketing success with our strategic Brand Consultation service.

The Best Money You'll Ever Spend

Get started with a strategic content marketing plan with our Brand Consultation service at $530, one-time fee. Here’s what’s included:
  • One-on-one Brand Strategy Session
  • Complete Audit of Existing Content & SEO
  • Personalised Content Marketing Strategy
  • Full Media Monk Setup
  • Dedicated Account Manager for ongoing support
  • Hand-holding through your first 60 days
  • 60-Day Money Back Guarantee

The S.C.E.N.T of Success

At Media Monk, we believe in adopting a process-driven approach to real estate content marketing excellence. When it comes to busy real estate professionals, our standardised workflow along with advanced automation, ensures success.

S.C.E.N.T

The SCENT approach by Media Monk offers a comprehensive framework for real estate agents to elevate their digital presence through strategic content marketing.

With a defined process, real estate content marketing becomes a repeatable, standardised process – the secret sauce of long term success in any execution.

This simple, yet powerful 5-step process ensures agents are able to maintain focus and follow the well-defined path to long-term success.

The net result?

You Become An Army of One!

S - SEO Content Strategy
Begin by establishing a strong SEO content strategy that resonates with your brand identity. Understanding your brand is crucial; set up distinct brand subjects and audience profiles.

This involves identifying keywords, topics, and styles that align with your brand values and appeal to your target audience. A well-defined SEO strategy not only improves your visibility in search engine results but also ensures that your content is primed to attract and engage the right audience.

C - Create Content
Dive into content creation with Media Monk’s innovative tools. Whether it’s compelling articles, engaging listicles, or immersive videos, focus on producing high-quality, unique content that speaks directly to your audience’s interests and needs.

Leverage Media Monk’s AI-driven capabilities to craft content that is not only original and engaging but also aligns seamlessly with your SEO strategy and brand voice.

E - Expand Content
Take your content further by expanding it into multiple formats for maximum impact and coverage. With Media Monk, transform text into dynamic videos, turn insights into shareable postcards, and repurpose articles into engaging social media content.

This step is about maximizing the reach and lifespan of your content, ensuring it resonates across various platforms and formats, thus amplifying your brand’s presence in the digital landscape.

N - Build the Content Network
Construct a robust network of public links, blog posts, social media updates, and more, all funneling back to your website or sales landing pages. This interconnected web of content not only drives traffic but also enhances your online authority and SEO.

Each piece of content should serve as a strategic touchpoint, guiding your audience towards deeper engagement with your brand and ultimately leading them to your core offerings or call-to-action.

T - Track Performance
Utilize Media Monk’s built-in click-stats and other analytics tools to track the performance of your content. Monitoring metrics such as engagement rates, click-through rates, and audience growth provides valuable insights into what resonates with your audience.

Use these insights to refine your strategies, tweak your content for better performance, and make informed decisions to continually enhance your content marketing efforts.

Content Marketing is Hard.

Content marketing is a challenging task given its dependency on consistency and regularity of content production. Most businesses don’t have the skills or the resources to dive into the complexities of content marketing for search and social media dominance.

But the alternative is spending money on advertising. With cost-per-click getting more expensive by the day, throwing money into the proverbial advertising wishing well makes Big Tech rich with little return on investment for the small business owners.

Add to that the saturation brought about by the age of AI, tools like chatGPT are flooding the internet with content, making the task of competing online, even harder for solopreneurs and small business owners.

Media Monk Makes It Easy and FUN!

Media Monk was born out of a dire need for solopreneurs and small business owners to be able to compete in this rapidly changing landscape, where not adapting to the AI headwinds is a ticket to obsolescence.

At Media Monk, our focus has been on making things simple, easy, repeatable and scalable. With the clinical approach we’ve taken toward content marketing, search and social media dominance is well within the grasp of everyone serious about their businesses’ future.

Don’t take our word for it. Watch the video guides below to see Media Monk in action and how effortless it is to produce world-class content, powered by AI.

Sign Up for a Free Trial Today

Schedule a Demo

The current online landscape in the age of AI offers significant opportunities for growth using video marketing and content marketing strategies that remain untapped by the majority of businesses around the world. 

Media Monk offers a powerful, AI-driven content marketing platform with features designed specifically for small businesses to succeed online.

Book your personalised demo today and let us show you everything that’s possible to achieve with our content marketing platform. In less than 30 minutes, you’ll be able to see things in action with quantifiable results. 

Questions? Answers.

Media Monk Does That:

Everything in Media Monk is personalised to your brand. Our AI models are trained on your brand in order to ensure every piece of content produced is specific to your brand's voice and tailored for your target audience.
  • NTailored to Your Brand
  • NBrand Elevator Pitch
  • NAI Audience Targeting
  • NBrand Headlines
  • NBrand Description
  • NCustom Fonts
  • NBrand Colors

Content Marketing

  • NProduce AI-powered Articles & Blog Posts
  • NProduce SEO-Focused Content
  • NProduce Produce Listicles
  • NProduce YouTube Shorts
  • NProduce Instagram Reels
  • NProduce Video Ads
  • NProduce Video Stories
  • NCreate Real Estate Property Listing Videos
  • NCreate Social Media Postcards

E-Commerce Content Marketing

  • NAuto-enhance Product Descriptions with AI
  • NCreate Product Postcards with BUY NOW Links
  • NCreate Product Slideshow Videos
  • NCreate Benefits-Focused Articles for Products
  • NCreate Industry-Focused Listicles for SEO
  • NCreate Social Media Promotins for Products

Social Media Automation

  • NPost any content on-demand
  • NPost content on a schedule automatically
  • NPost Articles & Listicles to Wordpress Blog
  • NPost Articles & Listicles to Medium
  • NPost Articles & Listicles on Tumblr & Reddit
  • NPost Articles, Listicles to Social Media Platforms
  • NPost Postcards to Social Media Platforms
  • NPost Videos to Social Media Platforms
  • NPost Reels & YouTube Shorts
  • NPost Stories on Instagram
  • NPost Real Estate Videos on YouTube
  • NPost E-Commerce Offers on Social Media
  • NPost E-Commerce Videos on Social Media
  • NPost Service Promotions on Social Media
  • NPost Upcoming Events on Social Media

SEO-Specific Features

  • NManage Keywords & Landing Pages
  • NView Keyword Insights
  • NIdentify Long-tail Keywords
  • NDiscover Competitor Keywords
  • NTrack Search Engine Ranking for Keywords
  • NDiscover Keyword Difficulty for Ranking
  • NAutomatic Backlink Building
  • NAutomatic Link Tracking

Other Features

  • NFree Royalty-Free Stock Images
  • NFree Royalty-Free Stock Videos
  • NFree Royalty-Free Stock Background Music
  • NSupport for 31 accents and languages

UNLEASH THE POWER OF AI

Media Monk is such an incredible tool that you really have to experience it to believe everything we say it can do for you. Sign Up for a 7-Day Free Trial and unleash content marketing dominance like never before.

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