BRAND ASSETS & THEIR USE ACROSS VARIOUS CONTENT ITEMS

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In this support resource, we will explore how your brand assets are used across various content items. In Media Monk, you can specify headline, subheading and body fonts as well as 4 different colours as the theme for your content assets.

Logos

When you set up your brand inside Media Monk, you are asked to upload 4 variations of your logos. We strongly recommend logos that are circular or cropped to a circular layout. In addition to that, you should also consider plain black, plain white, and coloured variations of your logo, all with a transparent background uploaded as PNG images.

These logos are used:

Postcards
Video Ads
Video Stories
Video End Scenes
Public Links (For all content assets)

At the time of uploading logos, you are also asked to set one of the logos as the ‘primary’. This is the default logo that is used in instances where something is being automated for you. For instance, if you have setup an automated content production schedule, then as content items are created and published on auto-pilot, the ‘primary’ variant of your logo is chosen automatically as and when needed.

You can go to My Brands > Brand Assets to change the primary logo and that change is propagated across Media Monk in real time and reflected on the Public Links right away. However, any graphical (e.g. Postcards) or video (e.g. video ads) created using a different variant of the logo will not be automatically updated with the new variant.

Brand Colors

At the time of setting up your brand, you also get to specify up to 4 brand colours. These are:

Main Color: This is used as the primary color wherever a color representation is required (e.g. The header banner in your public links)
Secondary Color: This is primarily the font colour for all your content assets. However, this is overruled by the font colours chosen during postcard creation and the default colours applied to text inside videos.
Accent Color: This is used as an accent color for your brand profile on public links.
Button Color: This color is applied to all buttons on your public links. The font color of the button, by default is the accent color, however, in cases where the accent color does not offer enough contrast for the button color background, Media Monk will automatically replace with a suitable color.

Fonts

Currently, there are more than 200 supported fonts you can choose from. We strongly recommend choosing a big bold font for headlines and a semi-bold or regular font for the body. These fonts are used for the following content assets:

Postcard Headlines
Video Titles and Text (all video types)
Public Link Fonts

Brand Hashtags

Hashtags are generated at the very beginning of your brand setup based on the initial keywords you provide. If no keywords are provided, Media Monk auto-generates relevant keywords and transforms them into appropriate hashtags for maximum content discoverability.

Each time a content item is posted on social media channels, Media Monk first refers to your brand hashtags to see if they are suitable for inclusion into the post. If not, new hashtags relevant to the post are generated and none of the brand hashtags are used.

However, in some instances, Media Monk may decide to include your brand name as a hashtag to enhance brand discovery across social media channels.

Exceptions:

Posting content on Twitter: Due to the word limitations, we might not include all relevant hashtags
Engagement Posts: when posting quotes and tips, at least one brand hashtag will always be used.
When posting content on YouTube: Nearly all brand hashtags are likely to be used, unless the video content suggests better alternatives.

Brand Headlines

Each time you define a brand subject and associate an audience profile with it, Media Monk generates up to 8 headlines. These headlines are used across the following content assets:

End Scenes on Video Stories
As a brand-message at the end of “Tips” based engagement posts
As a brand message for Postcard posts where the post description is rejected by the social media platform

Brand headlines are also used to continue reinforcement training of the AI models to ensure any long-form content created for your brand does not suffer from the “Hallucination” problem becoming common with large language models like chatGPT and Genesis AI.